Search Engine Optimization (SEO) is a detailed process and requires deep understanding of search engines algorithms and lots of experience to do it right in a secure way which is acceptable both for search engines and users. In this post I will try to briefly describe the detailed SEO process into 10 simple points (10 Rs of SEO) for simplifying the process and to give better overview to the readers.
Reliable web hosting is the first step towards successful SEO and online brand building. A website hosted on a reliable server with very little downtime has multiple benefits for online marketing. Reliability also means creating quality content and enhanced user experience.
Keyword and audience research can be a make or break factor for many SEO and online marketing campaigns. An intelligent keyword and potential audience research sets the foundation of a highly successful SEO campaign.
Selecting relevant keywords, domain name relevancy and writing relevant content go a long way in SEO success. Relevancy is a big requirement for maintaining quality and irrelevancy is the factor which annoys web users the most.
Both visitors and search engines should be able to read your content without any difficulty. Even a apparently good looking website can be on a big disadvantage if it has readability issues.
No one can deny the importance of the links or references for SEO. They are, and will remain till long, one of the top deciding factors for organic rankings.
Without top meaningful rankings, SEO efforts can be quite wavered. That’s why measuring rankings for the relevant keywords have been one of the main factors of measuring SEO success. First page positions for top keywords are like a gold mine for the businesses.
7. Reviews and Rating
In modern day online world, reviews or ratings play a crucial role in business success. Search engines may consider the reviews and rating while deciding rankings, while users too are likely to read these reviews and ratings after discovering the business through search engines and before making a buying decision.
Search engines and users like something new to read. Adding new contents and engaging with the visitors is a big plus in modern SEO.
Having detailed contact us and ‘who is’ information tells Google that you have nothing to hide about. Listening to the feedback given by the users helps to improve and innovate.
The real success of any SEO marketing campaign is higher ROI. All SEO efforts can go in vain if the visitors are not converting into sales.
And one bonus ‘R’
There is always room for improvement. So testing and readjusting the SEO efforts and rearranging accordingly will enhance the outcome.