SEO, PPC, Social Media and Internet Marketing Blog

Search engines use a very complex algorithm and consider 100s of factors to decide the ranking of web pages. There are, however, factors that can be considered as three basic and the most important factors to get higher organic rankings through SEO (Search Engine Optimization). Here is a brief overview of those 3 factors.

1.       Keyword Selection

It looks simple, but selecting the right keywords for your page goes a long way in getting the ultimate business goals. There are lots of tools available to do the keyword research including Google keyword planner (‎).

2.       Titles and Page Content

Titles tags are one of the most important elements for getting higher rankings as most of the search engines give good weight to this tag while deciding the rankings. This tag is not only used for deciding the rankings, but also displayed in search engine results pages (SERP) as headings. So to get higher organic rankings, one must use keyword centric title tag to be able to be found in search results for relevant terms.

Just writing keyword-centric page title is not enough, you need to write the quality page copy around those keywords by using those keywords at prominent places such as headings and linking text.

3.       Links

Back links are and will remain till long one of the main deciding factor for the organic rankings. Writing quality content and distributing that content through social media can be a good start in a hope to reach influential resources and get quality backlinks to your page or post and build public relation.

Other than getting links from external sites, intelligent internal linking has positive impact on organic rankings.

Search Engine Optimization (SEO) is a detailed process and requires deep understanding of search engines algorithms and lots of experience to do it right in a secure way which is acceptable both for search engines and users. In this post I will try to briefly describe the detailed SEO process into 10 simple points (10 Rs of SEO) for simplifying the process and to give better overview to the readers.

1.       Reliability

Reliable web hosting is the first step towards successful SEO and online brand building. A website hosted on a reliable server with very little downtime has multiple benefits for online marketing.  Reliability also means creating quality content and enhanced user experience.

2.       Research

Keyword and audience research can be a make or break factor for many SEO and online marketing campaigns. An intelligent keyword and potential audience research sets the foundation of a highly successful SEO campaign.

3.       Relevancy

Selecting relevant keywords, domain name relevancy and writing relevant content go a long way in SEO success. Relevancy is a big requirement for maintaining quality and irrelevancy is the factor which annoys web users the most.

4.       Readability

Both visitors and search engines should be able to read your content without any difficulty. Even a apparently good looking website can be on a big disadvantage if it has readability issues.

5.       References

No one can deny the importance of the links or references for SEO. They are, and will remain till long, one of the top deciding factors for organic rankings.

6.       Rankings

Without top meaningful rankings, SEO efforts can be quite wavered. That’s why measuring rankings for the relevant keywords have been one of the main factors of measuring SEO success. First page positions for top keywords are like a gold mine for the businesses.

7.       Reviews and Rating

In modern day online world, reviews or ratings play a crucial role in business success. Search engines may consider the reviews and rating while deciding rankings, while users too are likely to read these reviews and ratings after discovering the business through search engines and before making a buying decision.

8.       Recency

Search engines and users like something new to read. Adding new contents and engaging with the visitors is a big plus in modern SEO.

9.       Reachability

Having detailed contact us and ‘who is’ information tells Google that you have nothing to hide about. Listening to the feedback given by the users helps to improve and innovate.

10.   ROI

The real success of any SEO marketing campaign is higher ROI. All SEO efforts can go in vain if the visitors are not converting into sales.

And one bonus ‘R’

11.   Rearrange

There is always room for improvement. So testing and readjusting the SEO efforts and rearranging accordingly will enhance the outcome.

In the past businesses have much more control on the brand message and customers were pretty much passive consumers of the information. But with the advent and popularity of conversation-centric social media and mobile technologies, customers have equal, if not more, opportunities to talk about brands publically.  Now they have their say in product development and their public reviews which can be read across the globe in real time matters a lot as customers are in the heart of social media marketing. Now they can freely share the information about products and services from anywhere, anytime and with anyone. There are many potential opportunities and threats for the brands in content-driven and customer-focused social media. For understanding those potential opportunities and threats, it is important to first understand social customers.

Social Customers

Social customers are much more connected, out-spoken, creative and informed than traditional customers. They do not like traditional marketing tone from the business, rather they want business to collaborate and engage with them. They communicate and collaborate and share their experiences with their peers even without the involvement of the business. So it is in advantage of the business to interact with them and create content to engage them rather than interrupting them. They wanted real-time customer support and a solution to their problems. They have no loyalty when customer support is bad.

Types of Social Customers

There are four main types of social customers

1.    Creators: who publish social media content

2.    Critics: who are active in writing reviews and comments

3.    Collectors: who retweet, like and share content.

4.    Spectators: who like just reading quality content.

Social Media and Negative Word of Mouth (WOM)

Sometimes customers may get angry for variety of reasons. On social media, customers are the people with megaphone and they can make or break a business.So it is important to understand legitimately angry customers so that the problem can be fixed well in time before it goes viral and become hard to be undone:

  • Generally they talk to you on a positive note until something wrong happens
  • They rarely badmouth the business and generally are helpful and friendly to others
  • They are popular and active over different social media platforms

To resolve the issues, following points can be used as guidelines:

  • Customer is always right. Try to avoid argument with customers
  • The effective way against a rude customer is politeness
  • Make your customer part of developing solution

Advantages and Benefits of Social Media for the Business

  • Deeper customer insight and market intelligence
  • Collaborative environment and improved engagement
  • More UGC and improved business visibility
  • Improved customer feedback
  • Better reputation and influence
  • Low-cost, real-time customer support and crowd sourcing
  • Crisis management and risk mitigation
  • Improved customer satisfaction and enhanced loyalty
  • Improved customer relationships
  • Positive Word of mouth
  • 24/7 free sales team

Disadvantages and Threats of Social Media for the Businesses

  • Lack of control
  • Fear of negative word of mouth
  • Uncertainty about ROI
  • Lack of awareness
  • Privacy issues
  • Lack of expertise
  • Concerns regarding scalability of huge social data and converting data into information

Listening actively, having policies, using common sense, being transparent, educating staff and stake holders, building brand communities can help a lot to overcome these disadvantages and threats.

First observe what successful businesses and communities are doing and evaluate which platform is the best for your business. Spot top customers who can be brand advocates, educated staff, build content and distribute those to engage customers and increase influence.  Decide how would you measure success and based on the outcome, improve.

Social media can be blessing or curse depending upon the customer experience. Well-run businesses have less fear of customer power over social media as compared to poorly-run ones.

It is important to note that not joining social media is not the solution. Also, not just joining these platforms is the solution. A change in mind-set is needed to engage and collaborate with clear strategies and policies.

I haven’t written a blog post about social media and marketing lately as most of my recent posts were about SEO and search engine marketing. This post is about the importance of enhancing customer experience in the online world to get the desired results for your business. So without any further ado, here are the few quick tips to enhance customer experience (CX) in the age of social media.

For long, many businesses have been promising to delight customers, while actually disappointing them and promising to solve problems but actually frustrating them.  This approach will not work anymore as we are now in the era of social media and customer power.

Tips to Enhance Customer Experience:

  1. Change mind-set and think in outside-in direction rather than inside-out
  2. Promise only what you can deliver – Or even better, under-promise and over-deliver.
  3. Listen to customers – not only listen but hear- even hearing is not enough, give a serious consideration about what they say and implement if valid.
  4. Provide quick, if not real-time, problem-solving.
  5. Do not bombard customer with just promotional stuff
  6. Create original, quality and useful contents.
  7. Have flaw-less website and other useful web presences
  8. Be transparent to the customers, as much as possible
  9. Build brand communities and engage.
  10. Improve internal communication and educate staff

One of the key principles in customer experience management is consistency. So be consistent with what you do.

A better customer experience ultimately results into higher revenue with reduced costs and gives your business the much desired competitive advantage.

Bounce rate is the percentage of visitors leaving website going no further than the page they entered.

Bringing traffic to your website takes lots of effort. So once they are on the site, don’t do anything that cause distraction to make them leave without take desired action.

Commercial websites need to understand the importance of having less bounce rate to engage and convert visitors better to make their business profitable.

High bounce rate may not always be a bad sign– especially if your site is an ‘informative’ one and the ‘time on site’ is high, it makes sense to have high bounce rate. But for commercial sites it is almost always good to have bounce rate under control.

Tips to Reduce Bounce Rate:

Here are few tips to reduce bounce rate and engage visitors better.

Tip # 1.       Target Relevant Keywords

Only target the keywords which are relevant and are within the scope of your website. There is no point in bringing irrelevant traffic to the site.

Tip # 2.       Clear Message and Call to Action

Your message should be clear. Any type of confusion in understanding your message may result in higher bounce rate. Have a clearly displayed call to action button.

Tip # 3.       Provide Quality Content

Landing pages should contain relevant and well-categorized content to keep visitors on site. Content should be easily readable as well.

Tip # 4.       Have Clear Navigation

A clear and smoother navigation helps both visitors and search engines crawl and understand the website better and deeper. If your website is big enough, think about adding a sitemap to help visitors navigate better.

Tip # 5.       Suggesting Similar Posts to Engage

To keep visitor engaged, display links to similar or top pages/posts. Also, provide links to similar posts from within the content where it makes sense.

Tip # 6.       Multi-Channel and Multiple-Device Websites

Have a ‘responsive’ website design, i.e. make sure the site is compatible with all browsers and devices including desktops, laptops, smart phones and tablets etc.

Tip # 7.       Improve website speed

Improve loading speed of your website. It has become more important with the popularity of mobile devices. Slow sites may repel many potential customers quickly.

Tip # 8.       Strategic Use of Ad Placement

Ads placed too close to the navigation or that look very similar to the site content may result in increased bounce rate.  Better to keep ads at an optimal distance from your actual website content. Avoid popups.

Tip # 9.       Limited Use of Third-Party Plugins

Minimize the use of third-part plugins as they reduce the speed of your site. Excessive use of banners, popups, embedded media and advertisements is a big NO-NO as that annoys visitors.

Tip # 10.   Analyse and adjust

Analyse website statistics and adjust accordingly to engage visitors more and reduce bounce rate.

Other than these factors, pay attention to color contrast, optimize not just for the keyword but also for the intent and check your backlink profile regularly.


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We have used SEO companies in Australia in the past and none have come close to the results Abdul has given us. I would honestly recommend him to anyone (besides my competitors).

Jamie Xuereb
Founder - Director
Media Point

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