Google Updates:  Panda, Penguin, Exact Match Domains and Need for Diversity

Google Updates: Panda, Penguin, Exact Match Domains and Need for Diversity

It’s since quite a few months when I updated my last blog. I have been busy with on-going SEO projects, website redesign, conferences and some researches.  Hope I will find more time for the blog next year!  That is one of my new year’s resolutions. Here is a quick post regarding recent Google updates, the problems they might cause and their solution.

Google recently updated its algorithm to devalue the exact-match domains (EMDs). Many people believe that All exact match domains are ‘penalized’ or are in the danger of being penalized in future. It is not the case!

Many EMDs are still ranking high. The EMDs which suffered are mostly those who were relying mainly on just one keyword i.e.  the one exactly matching to the domain name. But the sites which were getting traffic for variety of keywords have not suffered.

During the last year or so Google also made its famous Panda and Penguin updates as well targeting low value content sites and the sites with high proportion of ‘bad’ backlinks.

It is quite obvious from all Google updates during the last year or so that Google does not like ‘over-doing’. So it is ever more important to have diversity in the SEO-efforts. Diversity in the keywords,  diversity in page contents, diversity in the off-page or link building resources,  diversity in anchor or linking text and diversity in traffic sources.

On a different note, if you are an up and established site you are less likely to get hit by these updates. These updates are mainly meant for the new sites or the sites lacking ‘freshness’.


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