SEO is science and art of making your website search engine friendly. That is, to design the web site in a way that it can rank high in search results for your focused keywords. Higher search rankings translate into increased leads and sales.
Most of the online shoppers begin their shopping journey with a search. So, SEO is crucial for any ecommerce site to succeed in www world.
SEO for ecommerce starts with the right keyword selection. While selecting the keywords for an ecommerce website, special focus should be given to the ‘commercial intent’ of the keywords. Keywords with commercial intent covert best for ecommerce sites as the searcher is already willing to buy stuff. Commercial intent simply means the likelihood of converting a search into a sale or lead.
To find the keywords, go to Google and type in your main keyword and see what Google suggest in ‘auto suggest’ and in ‘similar searches’. You can also find keywords by going to the competitor websites and see what keywords they are using. Other methods to select the keywords are using third party keyword research tools (such as Ahrefs, SEMrush), social media sites, Amazon Suggest, and Google Search Console of your own site.
Once you have found the keywords, you can refine those using Google Keyword Planner or any other keyword research tool. Make sure that the keywords you select are relevant to your site, have enough search volume and have commercial intent.
Keywords with commercial intent usually include the words like buy, discount, coupon, deal, offers, sale, shipping, quote etc. Keywords with ‘product’ commercial intent usually include: branded searchers, product name, affordable, best, cheap, compare, review.
Once you have selected the keywords, it’s time to implement those keywords to the landing pages. You can group similar keywords and implement those to the respective landing pages. Landing pages may include category or sub-category pages and product pages. Important places to incorporate the keywords are: page URL, Title, meta description, headings and sub-headings(h1, h2 or h3), image alt tags, anchor text and in the main page content at least once at the beginning, middle and end.
Ideally your top product pages should have 500-1000 words. Frequent blog posts are highly recommended for ecommerce sites.
The last step is to promote the landing pages on other relevant resources to generate backlinks. Backlinks work as ‘vote’ for a site. The more you have the better. But just the quantity does not matter so emphasis should be on quality. One high quality backlink can beat 100’s of low quality backlinks. Social media sites, deals and review sites, guest blogging and forum/ Q&A sites are the few resources you may look into for generating backlinks and brand awareness.
Other aspects you can work on to improve SEO for ecommerce website are; optimize for mobile, improve site speed, social media shares, product videos and product schema.