WEB MARKETING
The interactive nature of the internet, the ability to have an instant response as well as to elicit some response through social media are desirable qualities of marketing. Web Marketing means to take advantage of all the qualities the internet provides, both the creative and technical ones, in order to market out products or services to the best advantage. Web marketing techniques include Search Engine Optimization (SEO), Search Engine Marketing (PPC), Social Media Marketing (SMM) and Affiliate Marketing, etc.