Google has always been updating its algorithm in an effort to return the best possible results to its users. Though they do it on an on-going basis, there have been some major updates over the last few years. Panda, penguin and hummingbird are included in those.
Since the first panda update in 2011, modern SEO world has changed a lot. It is important to understand what is now required to be successful in SEO.
Here are my top 10 tips to be successful in post panda, penguin and hummingbird SEO.
- Keyword research in line with business objective
Irrelevant keyword selection and the keyword selection which is not in line with the company objective can hurt your SEO effort seriously in post panda, penguin and hummingbird update.
There is also an improving need to understand the user intent behind the keywords to stay relevant and convert them better.
- Optimize but don’t over-optimize
Days of ‘over-optimization’ are gone. But it is also a fact that you cannot rank well by under-optimization in competitive market. So you need to find the right balance.
- Context and relevancy
Context and relevancy are ever-more important. You can no longer stay irrelevant and get any durable and reasonable ranking. Relevancy and quality engage and convert users better!
- Quality not quantity
Same as above- there is an ever increasing focus on the quality. Just focusing on the quantity can have serious dent in your search engine optimization plans.
Diversity is a must-have element in post panda, penguin and hummingbird SEO update.
Have diversity in the keywords, content, link building efforts, linking text and traffic sources etc.
- Originality and freshness
A big No to duplication of content! Yes to new fresh content.
- Structure and user experience
User experience is getting more important. If users like your site, sooner or later, Google will also likely like your site. If they leave you, google rankings will follow too!
- Social media incorporation
Social media incorporation in online marketing side can also have strong impact on post panda, penguin and hummingbird SEO update as Google is giving more weight to social media signals. Quality fresh content is more likely to be shared.
- Measuring and improving
Always measure and improve in the light of what is working and converting best for you! Pay a special focus on Google Analytics and Google Webmaster tools data and use other helpful tools too in this regard.
SEO world is very dynamic. To stay on top of the search results, you should adapt to the latest SEO techniques quickly.