SEO (Search Engine Optimization) is one of the most effective digital marketing tools. Once done right, you continue to get its benefits for a long time to come. It works like your 24/7 free of cost sales team. It gives you huge competitive advantage and helps you with online brand building.
Billions of searches are done every day through different search engines. If your organic rankings are high for your focused keywords, your website can get lots of targeted traffic and sales.
Key elements of SEO
SEO is about getting top organic rankings for your focused keywords to bring in targeted traffic to your website.
SEO comprises of 3 main elements:
- Keyword research
- On-page SEO
- Off-page SEO
Keyword research for SEO
Keyword research is the process of finding the most suitable words or phrases which searchers may use to find websites like yours. Right keyword selection is a stepping stone to successful SEO campaign.
If you select the right keywords, your website can be a huge success. But if you commit a mistake in selecting the keyword, all other SEO efforts may go in vain.
Keyword research and selection process starts with thinking of the basic or seed keywords, then finding more keywords based on the seed keyword using different tools and then finally short-listing the keywords based on their search volume, relevancy and competition level.
Various tools which can be used for keyword research include Google Keyword Planner, Keyword Everywhere, Ahrefs, SEMRush and Ubersuggest etc.
Keyword research can also be done directly through Google search and various social media platforms.
On-page SEO deals with creating quality content and incorporating relevant keywords on prominent places of a web page. It also deals with making the web design and whole user experience more appealing to the visitor.
Prominent places to incorporate keywords include: Page Title, Headings and sub-headings, main static page content, anchor or linking text, image alt tags and meta description.
Quality content adds value to the user if it is original and linkable or sharable. Quality content is still the ‘king’ in SEO.
On-page SEO also takes into account factors like page speed, responsive design, and making the site easily indexable by search engines.
Off-page SEO deals with promoting your website or any web presences on other relevant resources. Different methods can be used to do off-page SEO, but content marketing is the most widely used off-page SEO method. Other commonly used methods include niche and local resource submissions and social media participation.
Elements such as quality, relevancy and diversity are needed to be focused on while doing any off-page SEO effort.
Measuring SEO success
SEO is an on-going process which needs continuous measuring and adjustments accordingly. Tools like Google Analytics and Google Search Console along with other paid tools such as Moz, Ahrefs and SEMrush, are commonly used tools to measure SEO success.
Commonly committed SEO mistakes
Few commonly committed SEO mistakes include: over-doing, ignoring users and just focusing on search engines, low quality content or backlinks and not adding fresh content.
To learn more about how to do SEO, you may like to watch this online SEO course about basics of SEO. In this video we have shared some very useful SEO tips which are usually not shared in online resources about SEO.